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Tone of voice applications

Tone of voice applications

Tone might not be quite the same depending on the situation. This guide explains how to adapt tone of voice.

Our tone of voice guidelines help us speak to users in one consistent voice. However, there are times when your tone might not be quite the same depending on the situation - and that's okay 👍

Tone of voice will change slightly depending on:

Where people are at in their journey
Their emotional state at that moment
The product or property you are writing for

When to show our 'Easy' tone of voice

All customer-facing interactions
Feature discovery
Info messages
All product content
DataGuard Academy courses
Emails to customers
Start of customer journey
When explaining complex compliance topics, for example, Data Processing Agreements (DPAs)

When to show our 'Proactive' tone of voice

Empty states
Error messages
Success messages
Warning messages
Emails
PIC Update
Operational capabilities (e.g. Tasks)

When to show our 'Inspiring' tone of voice

Gainsight engagements about new capabilities
Promotional messages
EPIC announcement
PIC Update
Website

When to show our 'Confident' tone of voice

Escalation and upsell conversations
PIC update email
EPIC keynote
Customer emails
Consulting hours
Academy content
Website and blogs